Tracking websites becomes more difficult

Here’s a link to a USA Today story about why tracking web ads and website traffic is changing. Because of new technologies like Ajax that have changed the way websites operate, site performance is becoming less about pageviews. Check out the full story.

New technologies make gauging Web ads’ effectiveness more difficult
By Anick Jesdanun, The Associated Press

http://www.usatoday.com/tech/news/2007-02-10-web-measurement_x.htm