The Colbert Bump proven

Anyone who has every watched Stephen Colbert on Comedy Central’s Colbert Report is surely familiar with the increased awareness his guests get, referred to as the Colbert Bump. The Director of Advanced Analytics at Juice recently took on the task of trying to prove this lift as a real phenomenon. The analysis shows the Amazon.com sales trend for several books who’s authors appeared on the Colbert Report. Not to spoil things too much for you, but the value of the Bump is a factor of 10X. Check out the full analysis at Juice Analytics.