Will It Fit? This Algorithm Takes The Guesswork Out of Online Shopping

Will It Fit? This Algorithm Takes The Guesswork Out of Online Shopping. TrueFit collects profile information from shoppers and apparel and shoe measurement info from manufacturers to make a fit recommendation. If they can help connect the customer with the right size product, not only does customer satisfaction improve, but so does the return rate for the retailer (no more having to return or exchange the product for a different size).