Check out the Harvard Business School working paper about the influence of friends from social networks on purchasing.
While definitely not the final word on the subject, the IAB has recently published “Social Media Ad Metrics
Definitions.” The document specifies metrics for social sites, blogs, widgets, and other social applications.
Check out Twist to see what the current trends on Twitter are. Here’s an example chart for the word “shopping” that shows relatively consistent levels over the week with an increase starting on Thursday and reaching a peak on Friday.
Clickz article about web analytics for social media.
If you’ve ever wanted to know how all of your Facebook friends are connected, here’s a great visualization tool from Thomas Fletcher. Check out Friendwheel.
Here’s a great article about measuring success in social media
These are the 4 key questions the solution seeks to answer…
- How often is your company mentioned on Twitter?
- Is there ever a spike (positive or negative) in brand-related terms (in a week, day or even hourly)?
- Who are the people most often mentioning your company on social media tools and who are they communicating with the most?
- When are people on social media tools mentioning key product/service features that your Product Managers should know about?