6 Things I Wish I Knew Before Using Optimizely zite.to/YrYVVx
Facebook news feed: The algorithms, A/B tests, and surveying that make the social network so addictive zite.to/1iVggfP
Synference thinks A/B testing can get a lot smarter with machine learning zite.to/1bgGAJj
Amazon Launches Free Analytics, A/B Testing for iOS and Android Devs zite.to/1c0C1oD
Sergey Feldman, data scientist at Rich Relevance, offers up this blog post about measuring a/b tests with log-normal model.
Marketing Analytics: Should you use a daily or aggregate method to validate A/B test results? zite.to/11h9eJK