DBMS2 lists off 6 things to do with analytics.
Analytics means a lot of different things to different people and companies but if there is one commonality across the majority of companies, it’s that analytics is significantly underutilized to drive the business.
- Standard Reports
- Ad hoc Reports
- Drill down – OLAP
- Alert notifications
- Statistical Analysis
1 to 1 Media provides a bit more color.
IBM has acquired SPSS and more recently acquired business analytics firm Red Pill. Now they are announcing an internal analytics product called Blue Insight, the largest private cloud computing business analytics environment in the world. Check out the Techcrunch article.
It is helpful to get other peoples’ perspectives about what sort of customer metrics can be beneficial to track and Kevin Hillstrom has put together a pretty good list. Check it out.
Here’s a video of a panel discussion from the recent OMMA Metrics & Measurement Conference in NY.
Here’s a link for more…
Inside Facebook has a review of Omniture’s new tool for analyzing use of an application on Facebook. This new tool will give marketers insight into who is using their Facebook apps and how they share the apps with their friends. App Measurement for Facebook is an add-on to Omniture’s SiteCatalyst product.
Well-known for it’s enterprise analytics solutions, SAS is now in the process of building a new facility to support an expanded SAAS (software as a service) offering in the area of analytics via the cloud. Construction on the new facility in NC is scheduled to begin this summer.
For all you Mac Excel users out there who have been missing the Analytics Tool Pack, rejoice. Microsoft says the Analytics Tool Pack will be back any day now.
Here’s a great article about measuring success in social media