The Hidden Bias in Customer Metrics zite.to/UXgBWr
Uplift modeling reshapes the art, and science, of customer persuasion zite.to/16c75nf
Customer Analytics is in the Hands of CMO zite.to/15I4gUg
It is helpful to get other peoples’ perspectives about what sort of customer metrics can be beneficial to track and Kevin Hillstrom has put together a pretty good list. Check it out.