Anomaly Detection Using The Adobe Analytics API zite.to/17QJC5R
Google Analytics vs. Omniture: Which Analytics Software is Right for You? zite.to/13xqLd6
Under the Hood with Adobe Analytics and Adobe Analytics Premium zite.to/15LL2Qe
Techcrunch reports that Adobe has acquired Demdex. Demdex captures and stores website behavioral data. Demdex will be added in with Adobe’s Omniture.
Inside Facebook has a review of Omniture’s new tool for analyzing use of an application on Facebook. This new tool will give marketers insight into who is using their Facebook apps and how they share the apps with their friends. App Measurement for Facebook is an add-on to Omniture’s SiteCatalyst product.
These are the 4 key questions the solution seeks to answer…
- How often is your company mentioned on Twitter?
- Is there ever a spike (positive or negative) in brand-related terms (in a week, day or even hourly)?
- Who are the people most often mentioning your company on social media tools and who are they communicating with the most?
- When are people on social media tools mentioning key product/service features that your Product Managers should know about?