How Predictive Analytics Is Changing eCommerce & Conversion Rate Optimization zite.to/1pRlFW9
Will It Fit? This Algorithm Takes The Guesswork Out of Online Shopping. TrueFit collects profile information from shoppers and apparel and shoe measurement info from manufacturers to make a fit recommendation. If they can help connect the customer with the right size product, not only does customer satisfaction improve, but so does the return rate for the retailer (no more having to return or exchange the product for a different size).
Future of Analytics and the Behavior of Web Shoppers zite.to/1wRRDUF
80% of Retailers Lag Behind Amazon in Strategic Use of Analytics, According to New Report From EKN Research zite.to/1rKtvoT
How Warby Parker Supercharged Its Data Science Tools zite.to/1iQWLYt
Machine learning tech startup True Fit raises $10.6M to improve online clothes shopping zite.to/1ixk1L6
Digital Retail: How In-Store Analytics Align With Online zite.to/TijuQK
How Data Visualization Answered One of Retail’s Most Vexing Questions zite.to/1l8Rjh9
Most businesses are interested in learning more about who their most valuable customers are and how to identify them. With that knowledge they can retain the valuable customers and also go out and find prospects with similar profiles to the best customers. Here’s a post from the Revolution Analytics Blog about how to predict which shoppers will become repeat buyers and a new Kaggle contest on the same subject.