San Francisco startup, Backtype, launched their social analytics platform. They say they have a real-time, high tech stream data processing system that goes beyond what Facebook and Twitter have. They call it ElephantDB. Read the Techcrunch article and also check out the Backtype tech blog for info on their architecture.
Here’s an article from O’reilly Radar about Backtype and other social analytics companies.
The search results we see most everywhere are based on the systematic estimation of the relevance of the page. What Facebook recent patent specs out is the ability to determine and display the search results based on what a person’s friends or friends of their friends found relevant. Very interesting. Check out the Inside Facebook article for more, including what the impacts to competitive offerings like Google Me could be.
Another reason to check in on your Facebook profile security settings… A security specialist at SkullSecurity.com has created a torrent containing the public data for 100+ million Facebook users and is widely distributing it. While there’s nothing wrong with this since all the info is public, it does cause one to thing about what can be done with all the information that many users are exposing. Check out the Techcrunch article.
Marketing departments everywhere are constantly talking about various ways to segment their databases in ways to make them more effective. Now the idea of segmentation is appearing in social networking. This article discusses segmentation methods in Facebook, Twitter, and Linkedin.