Unlike most web analytics packages like Omniture, Coremetrics, or Google Analytics that focus on tracking pageviews, a new company has taken a different approach. Mixpanel is oriented around tracking of on-page actions. Check out the Mixpanel site or a recent Techcrunch article for more info.
Entrepreneur and writer, Semil Shah, has a new article on big data up on Techcrunch. He highlights some of the current action in the big data space, but encourages everyone to thing beyond that, bigger.
Semil’s also got a question up at Quora about what are the most notable companies in the big data space.
San Francisco startup, Backtype, launched their social analytics platform. They say they have a real-time, high tech stream data processing system that goes beyond what Facebook and Twitter have. They call it ElephantDB. Read the Techcrunch article and also check out the Backtype tech blog for info on their architecture.
Here’s an article from O’reilly Radar about Backtype and other social analytics companies.
There has been lots of consolidation in the database space recently with EMC acquiring Greenplum, IBM acquiring Netezza, and now HP acquires Vertica. Check out the Techcrunch article for the details.
Instead of each site you visit having its own recommendation algorithms, Inveni has come up with a different approach. They allow you to create an Inveni profile and then share it with sites and advertisers as you like. They are starting with movie and tv recommendations
Here is the Techcrunch article and a video.
Techcrunch reports that Adobe has acquired Demdex. Demdex captures and stores website behavioral data. Demdex will be added in with Adobe’s Omniture.
Here’s a Techcrunch article by Mark Suster about driving personal creativity using visualization.
Here’s a Techcrunch article about real-time web analytics vendors GoSquared and Chartbeat.