VentureBeat has a short video of Twitter co-founder Jack Dorsey reminding us of the importance of instrumentation. Tracking and analytics are often an afterthought. Dorsey says do it first and make the data and analytics a product.
And here is the Techcrunch commentary.
@fortnow: Of course Al Gore invented the Internet. Why do you think they are called “algorithms”?
Amazon has been recommending products based on past purchase and browse data for some time. More recently, Facebook has been suggesting users who you may want to add as friends. Now twitter is adding a suggestions for you feature based on the people you follow. A few more details from Techcrunch.
Cassandra is an open sourced distributed database that’s part of the Apache project. It was originally developed at Facebook. Twitter has announced that they will continue to use MySQL to store tweets but will be using Cassandra to develop a real-time analytics capability. Read the rest in the Techcrunch article.
Twitter has been getting a lot of publicity recently. So where do all those users go after Twitter? Hitwise has the answers. The majority of traffic was directed to social media sites like Facebook and MySpace.
Check out Twist to see what the current trends on Twitter are. Here’s an example chart for the word “shopping” that shows relatively consistent levels over the week with an increase starting on Thursday and reaching a peak on Friday.
These are the 4 key questions the solution seeks to answer…
- How often is your company mentioned on Twitter?
- Is there ever a spike (positive or negative) in brand-related terms (in a week, day or even hourly)?
- Who are the people most often mentioning your company on social media tools and who are they communicating with the most?
- When are people on social media tools mentioning key product/service features that your Product Managers should know about?