Google Analytics vs. Omniture: Which Analytics Software is Right for You? zite.to/13xqLd6
Tag Archives: web analytics
Google Analytics: How to Avoid Data-wandering
Google Analytics: How to Avoid Data-wandering zite.to/1asMNnB
Under the Hood with Adobe Analytics and Adobe Analytics Premium
Under the Hood with Adobe Analytics and Adobe Analytics Premium zite.to/15LL2Qe
Understanding Goal Flow in Google Analytics
Understanding Goal Flow in Google Analytics zite.to/Z7kRiU
Inside Adobe Summit 2013
Inside Adobe Summit 2013 zite.to/15EiJmv
Mixpanel web analytics focuses on tracking actions
Unlike most web analytics packages like Omniture, Coremetrics, or Google Analytics that focus on tracking pageviews, a new company has taken a different approach. Mixpanel is oriented around tracking of on-page actions. Check out the Mixpanel site or a recent Techcrunch article for more info.
Facebook Insights – realtime analytics
Mashable reports that Facebook’s Insight tool for publishers of Facebook plugins has received extensive updates. The updates allow publishers to now get realtime info on how their stuff is performing on Facebook.
Web Analytics GoSquared vs. Chartbeat
Here’s a Techcrunch article about real-time web analytics vendors GoSquared and Chartbeat.
Another option for A/B testing on the web
Techcrunch discusses a new option for A/B testing for websites, Visual Website Optimizer. The tool offers multivariate testing, click maps, and the ability to route traffic to different versions of your site. It also interfaces with other tools like WordPress, and Google Analytics.
Twitalyzer.com founder talks about web analytics
Check out what Eric Peterson, founder of Twitalyzer.com, has to say about web analytics. Eric is the author of the book: Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business